Communicate how the 1,500 improvements to the new-look Mondeo are greater than the sum of their parts. Encourage viewers to order a brochure or request a test drive.
An interactive TV commercial that ran on the Sky (BSkyB) digital TV platform. All interaction is through your BSKYB TV remote control.
Interactive TV in the UK on the BSkyB platform.
Hello.
I have been in business for 20 years and am considered a leader in brand strategy, marketing, experience design and creative excellence.
My work has been recognized (across mediums) by the world's leading commercial creatives with over 40 awards for excellence from many of the most respected international shows, including Cannes Cyber and Direct, One Show and DMA Echoes.
I have a unique combination of experience that covers the full spectrum of marketing and brand communication: from brand strategy, innovation, awareness and thought leadership, through relationship marketing, sales promotion, loyalty programs and dimensional mail, to mobile, app development, websites, social community, global web presence management, and digital interactive experiences. More recently (the last eight years) I've also gained extensive knowledge of event experience design for conferences, and product interface design.
Today, I help lead the creative vision and brand strategy of Box, one of the fastest growing tech startups in the world with a rapidly growing global footprint. My responsibilities include managing global creative development, brand communication strategy, social strategy, idea development, innovation, studio production management, design systems and product naming across every relevant touchpoint.
