IBM AT WIMBLEDON
The Ask
Enrich the tournament experience for those who attend. Extend it to those who can’t. Make I.T. and business decision makers aware of Wimbledon’s ebusiness infrastructure and drive consideration of IBM solutions.
The Solution
Using the “Can you see it?” creative platform running at the time, prove the flexibility, speed and performance of IBM's e-business solution by scaling a 300 member local tennis club into an international realtime spectacle for 250 million fans.
Results
Within the UK:
Over 100,000 landing page visits
Over 2,000 contact forms downloaded
Over 32,000 video clip screen savers downloaded
Over four million unique users to www.wimbledon.org
Over 20 million exposed to the Transvision screen
Live feed digital billboard at Waterloo Station
Live data screen saver
In idle CPU moments your computer downloads scores, weather conditions and video highlights into your screen saver. Once initiated, your full screen dashboard of all the excitement stays with you until you hit 'close'.
Live data banners
Courtside data streamed in live to banners across the web to people who couldn't be there.
Direct to a segmented list buy.