PlayStation 3 - Twisted Metal
The Ask
With very little money, create awareness and excitement among the fan base around the next release of the Twisted Metal franchise - Twisted Metal: Head On.
The Solution
With so little funding, we had to improvise. The entire cast of the videos, other than Sweet Tooth, were members of the creative department that took a road trip to LA for the shoot.
The dedicated audience already appreciated the merits of Sweet Tooth, so we needed to remind them of why they loved the game and get them excited about the new title. With no media budget and only a pre-purchased skin on Gamespot, the entire campaign needed to live in the free media of social platforms, viral videos and email.
Result
Gamers loved it, with hundreds of threads across forums and thousands of social shares of the videos.